Redesigning a website to help high school students search for colleges

Cappex Redesigned Website


User Interviews, Comparative Analysis, Heuristic Evaluation, Surveys, Persona, Sketching, Paper Prototyping, & Low Fidelity Prototype


12 weeks


Crystal Shan, Juliana Lam, Neha Dhawan, Yilin Xue, & Yuan Lee


UX Researcher & Designer

Problem Statement

Cappex experiences lower rate of engagement as compared to its competitors and wants to evaluate its search functionality.

Heuristic Evaluation

Heuristic evaluation familiarized us with the workflow of Cappex's website and also introduced us to various problems associated. Browse through the following images to view some of the results of our heuristic evaluation.

Competitive Analysis

We found that most of the competitors did a better job with search and filters. We also found that their information architecture was better and most of the other websites made good use of infographics to convey the information.

Browse through the images of our competitors to view our findings from competitive analysis.

Students care about

  • Location
  • Finance
  • Job prospects
  • Major
  • Reputation
  • Feel of the college
  • They don't know what is important
  • Paper Prototypes

    All team members then came up with wireframes based on our research. The five wireframes were combined into two main themes:

    After getting feedback, we decided to focus on the second theme where user can explore the website without logging in.

    Digital Prototype

    Try the digital prototype of our redesign.

    Screenshots of our redesign

    group pic

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